Electric tools
Folder for a company offering various types of services related to power tools – sales, rental and service.
Creating a folder that is modern, inviting, and has a 'masculine' character.
My task was to create an attractive folder for a company offering various types of services related to power tools. I had freedom in choosing the format.
The overarching goal was for someone viewing such a catalog to know what the company does, what kind of equipment it has, and how much it costs to use the services. The folder was to be 'good looking, legible, modern, and rather masculine'.
Dark, strong backgrounds and color variations across individual sections.
The dark background of each page was created by composing a partially solid color and a photo with a photo filter applied. We separated individual sections with colors, and at the top of each page appeared a strong white title in a white frame. This gave the catalog minimalism, readability and modernity.





work tools
strong colors
modernity
solidity
workshop
making work easier
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